Cancer is the leading cause of death of people under 65 YO and the 2nd leading cause of death in the US
Average Estimated New Cancer Cases Annually in US (1.8M for 2020)
American Population will be diagnosed with cancer at some point
Americans alive today who have had cancer in their lifetime
Cancer Research institutions supported by the National Cancer Institute
US Hospital Networks
Oncology centers throughout the United States
In performing extensive secondary research and conducting a series of interviews with cancer patients to better empathize with our target users, from a product management perspective, we saw a gap in the consistency and continuity of care oncology patients receive.
Based on the established pain points, we were able to identify 4 problem spaces that drove the 4 business models:
We were then able to identify an opportunity of:
Thus far, based on the data collected, we addressed CPN as a viable market, we understood the problem spaces, we understood the size of the market, and now we needed to rapidly iterate on potential business models that could turn into viable platforms or experiences.
Based on the interviews conducted and secondary research performed, my role as a UI/UX designer was to then take the list of features and requirements produced from the 4 different business models and help translate them into a wireframe experience that led to the story of the business models. My design process were as follows:
Due to the nature of the business models being under development and testing, I can only go as far as presenting the rapid sketches and final iterations of hi-fi wireframes without providing too much detail behind the story of each. If interested in learning more about this project, feel free to contact me!
Title: Independent Nurse Navigator “Concierge” Fleet
Audiences: Patient Navigator & Patient/Caregiver
Problem Space: Patients get lost as they go between networks for different treatments and procedures
Primary Objective: More effective patient navigation across networks
Title: Dual-Sided Navigation Platform
Audiences: Patient Navigator & Patient
Problem Space: Nurse Navigators are short on time, long on work and don't know which patients need the most immediate attention
Primary Objective: Improved holistic Navigator and Patient Experience
Title: Self-Managed Care Platform
Audiences: Patient Navigator & Patient
Problem Space: Patients get overwhelmed and can easily lose track of considerations across treatment and resources
Primary Objective: Centralized resources and personalized integrations
Title: Travel Guide for Cancer Treatment
Audience: Patient
Problem Space: Patients lack long term holistic guidance when choosing oncology treatment options
Primary Objective: Care guidance powered by historical patient experience journeys and outcomes
My internship at Propane had come to an end but before my departure, we were in the process of more deeply validating the right direction for investing and developing. We continued our all-hands-on-deck approach — scheduled weekly video meetings to collaboratively perform further primary and secondary research to produce an extensive set of screener and survey questions for both cancer patients and Nurse Navigators.
I'd learned so much in the 4 months that I'd been onboarded into this project. There's definitely a lot of blood, sweat and tears that go into creating such an impactful project and I'm truly grateful to my team and Propane for allowing me to be a part of such an insightful experience! My next steps would've been to: